What Every Digital or Internet Marketing Strategy Should Include
Are you new to internet marketing? It’s a complex and fascinating world. Don’t worry. We’ll help you navigate it.
There are a few basic items that need to be included in every internet marketing strategy. The first is a plan. Know where you want to be, and how you want to get there. To build an internet marketing plan that gets results, you need a few key items – a social media marketing plan, an email marketing plan, and smart web design.
Social media marketing should include Facebook, Twitter, and Pinterest at a minimum. Many experts advise participation in Google+ as well, especially if you market services or work in the publishing industry. On Pinterest, posting quality visual content is a must, although the platform is relatively new and many experts are still debating the best strategies to use on it.
If possible, add some secondary or industry-specific social networks that appeal to your target demographic.
Email marketing is much more complex, but you can start one of two ways – buy a list, or build one. The marketing professionals on your team will help you determine which option is best for you, or if a blend of the two is the most appropriate strategy for your goals. A web designer with experience and in-depth knowledge of your field (or the willingness to acquire it) is crucial to success, as is a website that is easily navigable and mobile-friendly.
The second item that every internet marketing strategy should include is highly trained staff. No strategy will succeed if your personnel don’t have the necessary skills. Good writers, experienced marketers, or individuals with the ability to gather new skills quickly and think outside the box are a must for success in today’s internet marketing sphere.
Last, but equally important, every internet marketing strategy needs a goal. A plan is a concrete vision of steps to be taken, and qualified staff will carry you along it, towards success. A goal gives your plan and your staff a purpose. Short, medium, and long term goals should be set and adjusted every quarter to reflect your organization’s needs.