Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an important part of developing a brand, growing PR, complimenting a marketing strategy and generating more sales. SEO in the current age has the power of display advertising, directory listing, brand recognition – many, many aspects of image and marketing. There are organizations who realize it and are putting the proper emphasis on it, some consider it and some have heard about it and are in the sage of maturing their view and strategy on it.

I reflecting how xbitx can be helpful to an organization with their SEO capability we want to look at common problems with doing SEO.

Common Problems with Practicing SEO

Many conversations around SEO, especially in organizations with low maturity in the capability, are around “who much money does it cost to get on first page” or “… first position”. “How much do we need to pay you to put us on first place?”.  “Do you guarantee that we get that place?”. Vendors in the service often offer such “guaranteed” services. “Only if you reach such and such level” you be invoiced for our service, etc.

The effort and the conversations are addressed as if SEO service businesses have a magic way to guarantee a position on the search engine results.

What gets displayed on search engine results is so much more complex. Particular results or set of observed results may depend on:

– location of the web user searching

– time of the day, week, month etc.

– other context of the user (previous search history, bookmarks, etc. complex profile users build on search engine platforms)

– decision of the search engine algorithm to rotate results for different sites, pages

In general the results variations are very complex.

If someone is trying to analyze current SEO standing (something much, much easier than driving / changing SEO), or search engine ranking of a page or site as a static one number metrics, you should be very curious about their ability too see and do anything about helping you. It is not one number. The current SEO standing of a page or site is a very complex dynamic characteristic. Yes, it can be monitored, analyzed and observed, but certainly it is not one number.

The actual attempts to improve SEO standing vary. Many SEO services go to recommend “tricks” to “make the search engines” rank them better.

Such usually include:

– link building

– keyword stuffing

– other activities

that, first do not make sense in general (why would the search engines resort to such a simplistic factor?) and second seem and are cheats.

If something is a cheat, even new and inventive, the first thing the search engines will do the next time they modify their algorithm is to penalize the cheaters. It happens all the time.

The Options for an Organization That Needs Proper SEO Capability

What an organization that needs their SEO capability improved, started, perfected is to resort to specialists who understand the complexity of SEO first as a metric/characteristic. Ones who can help them measure, analyze and visualize what is currently happening with the SEO standing of an asset (page/website). Ones who can demonstrate they will be able to do tracking of such complex SEO standing. And ones who can offer a particular service on improving SEO standing.

Specialist who will really help with SEO standing improvement (or initial setup) will not resort to cheating. They will stick with what has always worked with SEO long term – generating ideas and innovating in making the assets (pages, websites) more attractive to the website user. Any search engine regardless of the temporary algorithm they use, will drive change so that the users are satisfied with the results they get.

What We Offer to You as SEO Service

xbitx offers comprehensive strategy and execution of an SEO service.

We start with assessing your SEO standing, demonstrating to you the complex SEO standing characteristics – stats on different ranking of searches, etc. (not just one rank; you have different ranks in different days of the history of your website or webpage; spread by different cases and search phrases, etc.), historical progression of such.

We will engage in monitoring the daily changes in such SEO standing and your general web presence – general web analytics, opportunities in PPC.

We will recommend steps to be taken in improving SEO standing for your properties / assets (web pages, websites).

We will execute the steps, or help you execute and guide you (a lot of times the changes that need to happen are ones on your product / asset / property, including content, functionality, structure).

We will continue monitoring the complex SEO standing and web analytics results.

Contact us on more…