The web is a seemingly limitless platform for modern marketing professionals, but business owners often have trouble navigating the different aspects of digital marketing. One of the most confusing concepts to unravel is the difference between email marketing and internet marketing. All email marketing is part of internet marketing, but the term is also often […]
Are you new to internet marketing? It’s a complex and fascinating world. Don’t worry. We’ll help you navigate it. There are a few basic items that need to be included in every internet marketing strategy. The first is a plan. Know where you want to be, and how you want to get there. To build […]
Search Engine Optimization is a lot of things. It is a powerful marketing tool when used correctly. SEO is a great way to drive traffic and increase site visits and visibility. But it isn’t a panacea for your digital marketing problems, and it can be easily abused. If you are hiring someone to handle your […]
If you are just entering the world of digital marketing, you are probably feeling swamped by all the new terms and platforms needed for your work. Most business owners are intimidated by digital marketing campaigns – a boon for professional and seasoned marketers, but a challenge nonetheless. Regardless of your role as business owner or […]
Social media has exploded in the last decade, and it’s safe to assume that we now live in the age of Facebook, YouTube, Twitter, and Foursquare. Although only a few years old, it has completely revolutionized the marketplace, and the way we do business. Today’s generation, and those to come in the future, are more […]
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