Small business owners are often overwhelmed by tasks. Programs bought off-the-shelf to minimize hassle can sometimes increase it. In fact, solutions that should be easy often become more complex than anticipated, and lead to ever-increasing expenditures with little productive result. In response to the struggles that modern businesses present, many entrepreneurs and business owners are […]
Is your business growing quickly? Have you considered buying or developing software for in-house use? The choice to create custom business software is complex, and involves more work than many business owners are initially prepared for. Before deciding to create custom business software for your company, you need to make sure that this is the […]
Creating an app is a rewarding process for many small and medium size business owners. The purpose of an app is to do more than simply communicate with your prospective clients – it is a way to encourage their direct engagement, and provides opportunities for creating brand loyalty, advertisement, and recognition in a passive and […]
In the past two years, a marketing revolution of sorts took place. Where web browsers had dominated user time consistently for years, the rise of the accessibly-priced smartphone has changed the marketing landscape considerably. Many companies began by testing the waters with a mobile-friendly website. Others have plunged feet-first into the world of web app […]
Today’s business is increasingly web dependent. Even business that once were able to avoid using websites are now finding that they need to digitize to stay alive. The neighborhood cafe, grocery store, and event he autobody repair shop, once entirely offline, now find internet marketing to be a powerful tool. Still, many small business owners […]
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