Digital Marketing Basics – Why Pinterest, Facebook, and Twitter Matter
If you are just entering the world of digital marketing, you are probably feeling swamped by all the new terms and platforms needed for your work. Most business owners are intimidated by digital marketing campaigns – a boon for professional and seasoned marketers, but a challenge nonetheless. Regardless of your role as business owner or marketing professional, there are three platforms that nearly every business should be active on: Pinterest, Facebook, and Twitter. In this article, you will learn why.
Let’s tackle the big one first – despite its prominence in marketing, Facebook is not the heavy hitter it once was. Today, Pinterest is the dominant sphere for marketers, and with good reason. It is easy to use, business friendly, and – most importantly – Pinterest generates lots of secondary links. Put up a popular post, and your content will spread like wildfire. Try it, and you will see what we mean. SEO masterminds at Moz.com have praised Pinterest’s marketability, and if you aren’t already on the site, you really ARE missing out.
Facebook. Despite managing to stay hip and popular with an image of holding out against the man, this site is a marketer’s dream. Facebook offers numerous ways to advertise, the ability to run exclusive offers and campaigns, and access to data on your fan page’s users, likes, target demographic, and so much more. The downside? Facebook’s marketing plan can be a little pricey – especially when compared with free or nearly free alternative like Pinterest. Still, if your company has an internet presence, it should have a Facebook page.
Twitter is often the butt of jokes, but it is the home of the next generation. Younger consumers are flocking to this rapid-fire social network. It drives creativity, but the use of hashtags makes marketing a breeze. If you hope to hit the teen/tween market, you need to be on this site. Many generation y and millenials are on this network, too.
All three networks can be linked to apps like HootSuite, allowing for pre-scheduling of posts, offers, and promotions. Keep an eye on our site for marketing tips using these networks. Making the most of social media marketing is the first step towards building an effective internet presence for your company.