Thoughts on Internet Marketing
Marketing has seen many changes in the last five years, and even more than that in the last twenty. Internet marketing has actually been around for a number of years. People were using bulletin boards on the web when it was in its infancy to tell about their products and services. As the internet gained in popularity, it evolved into the internet as we know it today, with all the advertising popping up on websites.
Internet marketing is more than advertising really, though people will tend to use the terms marketing and advertising interchangeably. The reality though, is that marketing is different from advertising. Advertising is actually part of your overall marketing plan. Marketing consists of a number of different elements that come together to get the name of your company out to the masses.
Knowing that bit of information then, we realize that internet marketing is not as simple as just placing an ad on another website and hoping that the people will come. Indeed, we now know that our communication with other people, networking, advertising, customer service, business cards and other literature including signature line on various website forums that we post to, all come together to form our overall marketing plan.
It’s important to use signature lines in your email too to let people know who you are and how to find you. Internet marketing is not easy. That is to say, that it is not instant. It takes time to get your name out there for people to start recognizing you.
That’s why it is extremely important that when you establish your internet presence, you do so thoughtfully and do not simply rush to get started as many people do. For instance, choose a domain name that you really like and stick with it. It’s part of your marketing plan and the search engines like old domain names more than they do new ones. When you choose your domain, try to make it fit the message you want people to hear. In other words, try to make the domain name some of the keywords that you are going to use in your marketing plan. It’s difficult, but possible as long as you don’t make the mistake of making it look silly.
Part of your marketing plan is going to be search engine optimization. To this end, you are going to need lots of great content on your website. Don’t make the mistake of using a lot of PLR, or private label rights content on your site. Hundreds, if not thousands of people are using these and all it results in is duplicate content, which the big search engines frown upon. Also do not just copy content from other websites, or “spin” content on other websites to add to yours. Search engines are smart, and they will know what you have done. Adding a lot of website content really fast could also raise a red flag as well.
The bottom line, is that you have to take care, and learn the ropes about internet marketing. It takes a lot of finesse to entice those coveted web surfers to take an action on your site. Companies like xbitx.com can help you with every aspect of your marketing plan, helping to make sure that you get the results you want and need.