Search Engine Marketing (SEM) is a form of digital marketing that helps businesses target web surfers in all phases of the buy cycle through natural search results as well as paid advertising placement. Specifically, when a consumer is in hunt mode, he is researching a product or service to satisfy an immediate or future need. Search engine results play heavily in with what company that consumer decides to take action. SEM helps drive motivated traffic to your site.
xbitx offers cutting edge SEM approaches that help businesses increase their online presence and specifically target consumers who are motivated to take action. We do this by providing support and services for all areas of SEM, including online advertising, search engine optimization, link development, and taking part in trusted feeds and other inclusion programs.
We help you expand your online presence to encourage more visitors and conversions.
Our SEM Services Include
- Search Engine Advertising (including PPC and PLAs)
- SEO (Search Engine Optimization is a complementary tool to SEM)
- Link Development
- Trusted Feed and other Inclusion Programs
With SEM it’s about targeting the Right Consumer
A big misconception businesses have about SEM is that creating online ads is enough to drive traffic to your site. However, it’s not just about ads, it’s about who sees those ads.
When creating an online marketing campaign, it’s vital to the campaign’s success that extensive market and keyword research is conducted, so that advertisements are focused toward motivated customers who fall within a business’s target market.
At xbitx, we brainstorm, strategize, and plan out each and every step of an online marketing campaign so that businesses enjoy a higher ROI (return on investment). It’s not just about making ads. It’s about knowing where and when to display them.
Is SEO and SEM the same?
It’s not uncommon for people to interchange the terms SEO and SEM. They do have similar end goals (drive more traffic to a website). However, these two marketing tactics also have their differences. SEO focuses on organic search results through a variety of on-page and off-page techniques. Learn more about our SEO services now.
SEM, on the other hand, often times encompasses SEO, in addition to the variety of paid strategies available for businesses. An effective SEM campaign will use SEO as a valuable tool, which is why our clients enjoy continued success. Our SEO and SEM teams work closely with one another to ensure each client is provided all the tools and support necessary to reach their short-term and long-term goals.
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